Connect with us

Hi, what are you looking for?

TopMarketReports.comTopMarketReports.com

Tech News

Spotify will start paying creators for popular videos

Vector illustration of a play button with the Spotify logo.
Cath Virginia / The Verge

Spotify is going all in on video.

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Paying video creators directly based on engagement puts Spotify on more of a collision course with YouTube, which is also leaning into podcasts and already pays its creators billions a year in shared ad revenue. “We can provide an experience for your audience that is superior to any other platform,” CEO Daniel Ek said onstage Wednesday at a Spotify creator event in Los Angles.

Continue reading…

You May Also Like

Tech News

Photo by Amelia Holowaty Krales / The Verge Apple’s ability to sell the Watch Series 9 and Ultra 2 in the US is in...

Editor's Pick

David Inserra Last week, Australia dropped its revised Combatting Misinformation and Disinformation Bill 2024, and it’s about two sandwiches short of a picnic. The...

Editor's Pick

So the first Fed rate cut is behind us, and we are no longer in a “higher for longer” period, but in a new...

Editor's Pick

The Federal Reserve’s interest rate cut decision on Wednesday was like receiving a gift from a wish list. When the rate cut was announced,...