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Meta courts celebs like Awkwafina to voice AI assistants ahead of Meta Connect

Meta logo on a red background with repeating black icons, giving a squiggly effect.
Illustration by Nick Barclay / The Verge

Judi Dench, Keegan-Michael Key, and Awkwafina are among multiple “actors and influencers” whose voices could become part of Meta’s AI offering, Bloomberg reported on Friday. The company is apparently working to wrap up deals quickly so it can develop and show off the new voices at its Meta Connect conference in September.

Specifically, at least one tool will be “a digital assistant product called MetaAI,” according to multiple unnamed sources in a New York Times report. Meta is negotiating with all of the top talent agencies in Hollywood to secure the voices, the Times writes. And it may pay the actors who sign on “millions of dollars.” Meta doled out similarly fat stacks to the celebrities represented by the recently-discontinued Meta…

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