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Sonos says its privacy policy change wasn’t for dubious reasons

A photo of the Sonos Ace wireless headphones.
Photo by Chris Welch / The Verge

After a change to its privacy policy drew a lot of attention last week, Sonos has responded and insists it’s still carefully protecting the personal data of its customers. The company removed a line — “Sonos does not and will not sell personal information about our customers” — from its US privacy statement earlier this month.

But Sonos claims the reason wasn’t scandalous; the company says it cut the sentence because it was overly broad and already could’ve been viewed as untrue depending on individual state privacy laws surrounding consumer data.

“Sonos uses several modern and industry-standard marketing tools, including third party service providers and social media platforms, to help us identify and display relevant ads and marketing…

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