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Bose’s new earbuds don’t go inside your ears at all

A photo of a person wearing Bose’s Ultra Open Earbuds.
Image: Bose

After a soft launch with fashion / culture brand Kith, Bose is officially announcing its new Ultra Open Earbuds today. Priced at $299, they feature a very unique design that wraps around and attaches to your outer ear instead of extending into your ear canal. A silicone-coated flex arm attaches the “earbud” piece to a round battery barrel that sits behind your ear and also has a button for controlling your music.

Bose designed these to be fashionable; the company’s logo isn’t even present on the outer earbuds. The Ultra Open Earbuds are available in either black or smoke white and feature Bose’s OpenAudio tech, which directs sound toward your ears while minimizing noticeable sound leakage to others nearby. You can expect around 7.5…

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