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Dyson’s new high-tech hairdryer is for the pros

Dyson supersonic r at salon
Dyson’s new Supersonic r will have RFID attachments. | Image: Dyson

Dyson first launched its Supersonic hairdryer in 2016, but the high-tech hairdryer hasn’t really changed much since then — until now. Just in time for New York Fashion Week, Dyson is announcing the Supersonic r, an upgraded $569.99 hairdryer for professional stylists.

Right away, you can tell the Supersonic r is, well, r-shaped. Steve Williamson, Dyson’s hair care category manager, says that’s to accommodate the different ways pros use hairdryers compared to how you or I might use one. In short, the Supersonic r had to be lighter and more maneuverable. Compared to the original Supersonic, the r is 30 percent smaller and 20 percent lighter, weighing 325g or 11oz.

“If you’re using it at home, maybe you do a half-hour blow dry session….

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