Epic Games and digital fashion company CLO Virtual Fashion have purchased shares in each other, the two companies announced on Thursday. The press release doesn’t specify how much each level of investment actually represents, but it’s a clear sign of Epic’s interest in virtual fashion as another aspect of its growing metaverse ambitions.
CLO Virtual Fashion offers tools like fashion design software that already integrates with Epic’s Unreal Engine and a marketplace where garment designs are bought and sold. Epic has been pushing for Unreal Engine to be used beyond game development — it’s becoming increasingly popular in the automotive world — so it makes some sense that Epic wants industries like fashion to use Unreal Engine as well.
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