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Reddit reworks sharing from its apps and the look of link embeds for better social reach

Reddit logo shown in layers
Illustration by Alex Castro / The Verge

Reddit’s blog post today admits it “didn’t make it easy” to share content like cool conversations and memes to other social platforms — but now it’s finally doing something about it. Reddit is enhancing link embeds for messaging apps and adding more sharing functions like sharing directly to Instagram stories right from Reddit’s app.

If you’ve ever tried to share a Reddit link from the official app on, for instance, iMessage on an iPhone, you might recall it not having a particularly content-rich preview. Now the company is enhancing it with a more robust visual preview of the content, its subreddit name, and the number of upvotes and comments it has.

Image: Reddit

The new preview for Reddit shares in iMessage.

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