Have you ever spent money on microtransactions or in-game items and then regretted it? Bernard Kim, CEO of Match Group, has. During a talk at New Street Research’s online dating summit, he dropped this anecdote while talking about mobile games (emphasis mine):
No one plays these games forever. After a certain point, people churn out of a game experience. And what are you left with? I’ve personally spent $50,000 in three months in Clash of Clans, and I still look back at that with lots of shame. I’m like “oh my God, what did I really get out of that experience?” Nothing, other than, like, a really amazing wall, which is not cool today.
You can watch the whole exchange below:
Wow. Okay so uh — why is he admitting this? And also:…