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E3 is ‘full speed ahead,’ even though Ubisoft’s CEO hinted it might not be

US-ENTERTAINMENT-INTERNET-GAMES-COMPUTERS E3
Photo by FREDERIC J. BROWN/AFP via Getty Images

Earlier on Thursday, comments from Ubisoft CEO Yves Guillemot had indicated E3 2023 may not take place after all, but the president of ReedPop, the company organizing the event this year, assures The Verge that planning is still moving forward.

According to VGC, during Thursday’s Ubisoft earnings call, Guillemot had said that “if E3 happens, we will be there and we will have a lot of things to show.” That, to me, was somewhat surprising to read: the show was confirmed to return in person in Los Angeles in 2023 last year, but after IGN’s recent report that Microsoft, Nintendo, and Sony are all skipping the event, it didn’t feel outside the realm of possibility that the show may not go on after all.

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