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BuzzFeed’s first AI-generated articles are ad-lib quizzes

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Image: BuzzFeed

BuzzFeed’s first quizzes that integrate AI writing tools are live today, with Valentine’s Day-themed content like, “Date Your Celeb Crush With The Magic Of AI” and “This AI Quiz Will Write A Rom-Com About You In, Like, Less Than 30 Seconds.” The result is a slightly more interesting Mad Libs — and a much more tedious way to use ChatGPT.

In a memo to staff last month, BuzzFeed CEO Jonah Peretti told staff the company would “lead the future of AI-powered content and maximize the creativity of our writers, producers, and creators and our business.”

The first set of quizzes prompts users to input information like names, favorite foods, or a location, and the tool spits out a personalized block of text generated using artificial…

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